Helping customers embark on a transformative digitalization journey The banking and financial services industry operates in a very demanding environment with stringent regulations, digital banking, seamless operations with focus on customer satisfaction. Reducing costs when having high operational costs, is a major challenge for the industry. Succeeding in this environment requires to strike a balance between operational optimization and digital transformation. Emerging technologies such as Cloud-based apps, Mobile, Big data and AI are changing the way business is done, banks need to optimize data management. Leveraging analytics will help them boost enterprise resilience, increase cross-selling opportunities, enhance customer value, and maximize their revenues.